In modern business, the proper use of targeted advertising on social media is key to successful brand promotion and increased sales. A targeting specialist is a professional who sets up and manages ad campaigns on platforms like Facebook, Instagram, TikTok, and others to reach the target audience. If you're looking to hire a targeting expert for your business, it’s important to understand the skills and experience they must have.
One of the main difficulties in hiring a targeting specialist is a lack of clear understanding of the required skills and competencies. Many companies encounter situations where the hired specialist cannot deliver results due to poor audience analysis, weak strategy, or inefficient campaign optimization. This leads to wasted ad budget and low ROI.
It’s also common that candidates have experience with only one platform, such as Instagram, and lack the ability to run campaigns on others — which limits their effectiveness.
We specialize in selecting targeting experts who not only have professional skills but also strategic vision in working with targeted ads. Over the years, we’ve closed more than 1,000 marketing positions, successfully recruiting specialists for companies in various industries. Our database contains over 100 targeting specialists — and we know exactly who will be a great fit for your needs.
Working with us frees up your time for business growth and profit increase. We thoroughly assess the candidates’ experience, case studies, and achievements. Thanks to regular reports and ongoing communication, you’ll always be informed about every stage of the hiring process.
The process starts with a detailed request: you specify all essential criteria — experience, skills, work conditions, compensation level. Based on this, we launch the search, using various candidate sourcing channels.
We work with the following platforms and tools:
We also verify whether the candidate has experience with different platforms and successful case studies. This ensures that you get only those specialists who can truly set up and optimize your ad campaigns effectively.
A targeting specialist isn’t just someone who launches ads. They’re a strategist who analyzes the audience, creates ad messages, and sets up targeting to reach those truly interested in your product or service.
Here are the skills a qualified targeting expert should have:
We understand how important it is to find a result-oriented targeting specialist. Our team has years of experience in recruiting marketing professionals. We thoroughly review resumes, case studies, and platform experience. Our database includes only vetted candidates who have passed a strict screening process.
We interview every candidate to assess not only their technical expertise but also soft skills that are essential for effective teamwork. With us, you get not just an experienced specialist, but a reliable partner.
Don’t waste time on a long search — use our services to find a targeting expert who will become a key contributor to your brand’s growth. With us, hiring has never been easier!
