A-PLAY has extensive experience in recruiting personnel for online businesses in Kyiv and across Ukraine. Demand for recruitment in the capital remains consistently high, as Kyiv is the main hub for candidates, businesses, and international companies. At the same time, the market is rapidly changing, with more companies switching to hybrid or fully remote work formats.
Most Frequently Requested Positions in Kyiv
According to the practice of the A-PLAY recruitment agency, companies most often request recruitment for the following categories of specialists:
- Sales managers;
- Marketers (SMM, digital, content);
- Business assistants and operations managers;
- Department heads (Head of Sales, Head of Marketing).
These positions form the core of an online business team, as they are responsible for sales, marketing, and operational efficiency. The highest demand is observed for sales managers and marketers, as they directly impact the company’s revenue.
Features of the Labor Market in Kyiv
Kyiv has the largest candidate market in Ukraine, but also the highest salary levels. This is due to the concentration of large companies, international brands, and an active business environment.
An important point: a significant portion of candidates (estimated up to 85%) prefer remote work. This means companies that limit themselves to office-based positions in Kyiv narrow their candidate pool and often overpay for similar-level specialists.
Why Remote Hiring is More Cost-Effective
As A-PLAY practice shows, companies can significantly optimize costs by considering candidates not only in Kyiv but across Ukraine:
- In regions (Dnipro, Kharkiv, Odesa, Lviv), salary expectations are ~30–40% lower;
- The qualification level of middle-level specialists is often comparable to Kyiv;
- The market allows faster finding of the right candidates.
For example, an SMM manager with 2–3 years of experience in Kyiv may cost around $1,100, while a similar specialist in a region can be hired remotely for about $700. This is a significant difference for the payroll budget.
How to Optimize Team Hiring for an Online Business
To efficiently fill positions, companies use a comprehensive approach:
- Posting vacancies on job sites (Work.ua, Robota.ua);
- Searching candidates in cold databases;
- Using Telegram channels and professional communities;
- Leveraging recommendations through social networks;
- Collaborating with recruitment agencies.
A-PLAY also recommends not limiting recruitment to Kyiv only, but building the hiring process with remote work in mind. This allows finding stronger specialists while optimizing costs.
Conclusion
Hiring a team for an online business in Kyiv has its own specifics: a high level of candidates, but also high competition and salary expectations. The most in-demand positions are in sales, marketing, administrative roles, and department heads.
For better results, businesses should consider not only the local market but also remote hiring. This approach allows finding qualified specialists faster and at a lower cost, which is especially important for scaling an online business.